A new eye for women’s activewear.
A new era of feeling great in clothes that look fabulous.
New Eye was founded in 2020 to provide women with a space to find unique, stylish activewear that isn’t just fit for purpose but boosts confidence with every wear.
Backed by our founder’s passion for fitness and style, approaching activewear with a fashion-forward focus was an easy choice for us. Passionate about creating designs that can’t be found anywhere else, our tops, leggings, shoes and more have all been designed to look and feel great.
We take time when choosing our fits and fabrics to ensure each of our items is suitable for getting hot in the gym whilst also sitting on the body in a flattering way.
Too good to just save for the gym, we believe that our collections fit with the ‘athleisure’ trend that women love nowadays. Comfortable, fitness clothing that can be worn for workouts, the school run, a coffee date or lounging around the house.
Our vision for the future is to continue growing our product ranges, offering more and more for women who love fashion and fitness to choose from, whilst maintaining our premium quality finishes.